52 - The Evolution of Out-of-Home Advertising: Insights from a Young Industry Professional

Ed Delia

Published on: 13/10/2025

In this episode of "Growing Up B2B," host Ed Delia interviews Conor Keough, an account executive at Lamar Advertising, who is continuing his father’s legacy at the company. Conor discusses his journey into out-of-home advertising, the evolving mix of digital and traditional billboards, and the unique culture at Lamar. He shares insights on balancing family ties with professional growth, the importance of mentorship, and adapting to industry innovations, offering listeners a candid look at navigating a family business and building a career in a dynamic advertising landscape.